Jul 10, 2009
Planet Google: One Company’s Audacious Plan To Organize Everything We Know (Hardcover)
From Publishers Weekly
Starred Review. In this spellbinding behind-the-scenes look at Google, New York Times columnist Stross (The Microsoft Way) provides an intimate portrait of the company’s massively ambitious aim to organize the world’s information. Drawing on extensive interviews with top management and his astonishingly open access to the famed Googleplex, Stross leads readers through Google’s evolution from its humble beginnings as the decidedly nonbusiness-oriented brainchil (more…)
2.0 out of 5 stars
Little coverage, poor writing, repetitive.
This book is a fluffed out magazine article. With a good editor, this would have made a great New York Times magazine article.
4.0 out of 5 stars
Don’t be evilThe phenomenon known as Google had its beginnings in a Stanford University dorm room. Graduate students Larry Page and Sergey Brin intended at first only to search web…
4.0 out of 5 stars
Excellent Coverage, a bit ADHD
Stross’ review of Google provides excellent insight into the corporate culture of the search giant. Google is unlike any company today.
3.0 out of 5 stars
A little dry with little story-telling or drama.
All the facts are there but I struggled through this book and tended to skim through quite a few pages as I found this boring.
5.0 out of 5 stars
Balanced, non-technical overview of Google’s rise
I received this book as a gift concerned that it only lavish praise on Google. What I found was balanced journalism highlighting both positives and negatives of Google’s rise up…
4.0 out of 5 stars
excellent overview of an amazing capitalist success story
An interesting look at what an amazing capitalist success story Google has been and how lucky we are that they have been at least a little bit successful in their mission “to…
4.0 out of 5 stars
Google is a fascinating success story.
Quite frankly, my wife and I enjoyed this book as an informative history and prediction of great things to come with Google.
1.0 out of 5 stars
No depth
I was hoping for more details about the internals of the company and the founders. Some background info on their family’s, how they were raised, etc.
4.0 out of 5 stars
One planet at a time!
Randall Stross is a New York Times columnist and Planet Google reads like a journalist’s take on what is undoubtedly the world’s greatest (and ongoing) business success…
3.0 out of 5 stars
Journalism on the wing. Grab it before it goes stale
This is a piece of ephemera between hard covers. It is a generally satisfactory–although distinctly lightweight–overview of the first decade of Google, written by an industrious…