Pepsi, New Bottles and New Logo “digital and social media influencers” The concept is “The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.” Like it or Not?
Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan.
In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands, Mountain Dew will be renamed “Mtn Dew,” and Diet Pepsi Max will be re-branded as Pepsi Max. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.
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