Nov 7, 2008
Pepsi new logo
Pepsi, New Bottles and New Logo “digital and social media influencers” The concept is “The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.” Like it or Not?
Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan.
In October 2008, it was announced that Pepsi would be redesigning their logo and re-branding many of their products. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands, Mountain Dew will be renamed “Mtn Dew,” and Diet Pepsi Max will be re-branded as Pepsi Max. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product.
No…no…no… I don’t happen to like Pepsi, but thats subjective taste. I do like their packaging. This is profit-margin driven stupidity. Their current badge has a Raymond Loewy type aesthetic to it, the curve whispers of golden spirals, the duo-tone contrast has extra intruige because the ‘frame’ is high contrast white, and therefore more attractive to the eye than any other part, but clearly not the focus, also a blue ’segment’ and then the blue background tends to confuse the mind, thus bringing reassurement when the clarity of the word “pepsi” is arrived at. The whole experience is remeniscient of a pleasant soda experience, and hence effective. These new logos lack any subliminal connection to pro-sport league logos, they’re varying dimensions lack exactly what you want in a logo. Wholesome simplicity, and repetition to build up a watermark in the mind, strongly signalling the same message over and over. The different dimensions look sloppy, and fail to represent continuity and consistency. This is an a**-backwards plan to slice a slighty higher profit margin by being trendy, but do people consider soda labels when trying to be ‘hep’ anymore? No. All pepsico is going to accomplish here is to breed brand confusion, lose customers, and sever their sales bottom line from over half a century of tenured following. BAD IDEA.