http://www.zamplr.com/design/pepsi-new-logo/ Read Reviews and Buy online Thu, 25 Feb 2010 14:22:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.zamplr.com/design/pepsi-new-logo/comment-page-1/#comment-23401 Eric Thu, 29 Oct 2009 09:12:50 +0000 http://www.zamplr.com/?p=243#comment-23401 No...no...no... I don't happen to like Pepsi, but thats subjective taste. I do like their packaging. This is profit-margin driven stupidity. Their current badge has a Raymond Loewy type aesthetic to it, the curve whispers of golden spirals, the duo-tone contrast has extra intruige because the 'frame' is high contrast white, and therefore more attractive to the eye than any other part, but clearly not the focus, also a blue 'segment' and then the blue background tends to confuse the mind, thus bringing reassurement when the clarity of the word "pepsi" is arrived at. The whole experience is remeniscient of a pleasant soda experience, and hence effective. These new logos lack any subliminal connection to pro-sport league logos, they're varying dimensions lack exactly what you want in a logo. Wholesome simplicity, and repetition to build up a watermark in the mind, strongly signalling the same message over and over. The different dimensions look sloppy, and fail to represent continuity and consistency. This is an a**-backwards plan to slice a slighty higher profit margin by being trendy, but do people consider soda labels when trying to be 'hep' anymore? No. All pepsico is going to accomplish here is to breed brand confusion, lose customers, and sever their sales bottom line from over half a century of tenured following. BAD IDEA. No…no…no… I don’t happen to like Pepsi, but thats subjective taste. I do like their packaging. This is profit-margin driven stupidity. Their current badge has a Raymond Loewy type aesthetic to it, the curve whispers of golden spirals, the duo-tone contrast has extra intruige because the ‘frame’ is high contrast white, and therefore more attractive to the eye than any other part, but clearly not the focus, also a blue ’segment’ and then the blue background tends to confuse the mind, thus bringing reassurement when the clarity of the word “pepsi” is arrived at. The whole experience is remeniscient of a pleasant soda experience, and hence effective. These new logos lack any subliminal connection to pro-sport league logos, they’re varying dimensions lack exactly what you want in a logo. Wholesome simplicity, and repetition to build up a watermark in the mind, strongly signalling the same message over and over. The different dimensions look sloppy, and fail to represent continuity and consistency. This is an a**-backwards plan to slice a slighty higher profit margin by being trendy, but do people consider soda labels when trying to be ‘hep’ anymore? No. All pepsico is going to accomplish here is to breed brand confusion, lose customers, and sever their sales bottom line from over half a century of tenured following. BAD IDEA.

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