Review

“Never have lessons been so pleasant and easy to understand. After finishing Mainak Dhar’s 101 lessons you’ll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. Pay attention in this teacher’s class!” — Allein Moore, Editor, AdAsia”Useful guidelines for brand builders in the form of 101 lessons from a field tested pro. Easy to read. Anyone working on brands can’t help but find tips they can use.” – (more…)

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